Filed under: Chicago Auto Show, SUV, Marketing/Advertising, Crossover, Ford

2011 Ford Explorer - Click above for high-res image gallery

Jim Farley, Ford's Group Vice President, Global Marketing, Sales and Service, gave the keynote speech at the Chicago Auto Show this morning, and the only way it could have been more on-topic is if he had given his speech via Facebook chat.

Before Farley announced the new "What Would You Go Do?" campaign for the 2011 Ford Explorer, he laid out how the Explorer's Facebook launch set a new tone for how Ford has conversations with its customers, and even set a new tone for the company itself. Follow the jump for more and Ford's press release on the Explorer competition.


Gallery: 2011 Ford Explorer: First Drive



Photos copyright (C)2011 Drew Phillips / AOL

[Source: Ford]Continue reading Chicago 2011: Ford's Farley talks Apple Genius Bars and the push to "democratize technology"

Chicago 2011: Ford's Farley talks Apple Genius Bars and the push to "democratize technology" originally appeared on Autoblog on Wed, 09 Feb 2011 18:57:00 EST. Please see our terms for use of feeds.



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